Bo Brustkern

Bo Brustkern

Founder of Banquo Labs. Fractional X for startups and turnarounds.

Comfort Is a Masking of the Self

Are comfort and suffering the extreme ends of a continuum, or is it more complicated than that? In The Closing of The American Mind, Alan Bloom lays bare the pitfalls of a society that values comfort as life’s primary aim.…

Honor Is My Idol

My wife, Amy, is good at pointing out when I’ve lost the plot. Whether she intends to or not, her incisive questions tear straight through the webs of reasoning I create for my pursuits.  “Why are you taking on this…

Should I Now Seek Suffering?

A few weeks ago Canadian psychologist Jordan Peterson sat down with author Arthur Brooks to record a podcast on the science of happiness. About halfway through the conversation, they hit on a topic that I’ve been hammering on recently.  Arthur…

The Treasure Is the Toil

Hard work is devotion. Say it out loud, “I devote myself.” Is it true? What, in your life, is worth that kind of commitment? Devotion to one’s work implies a recognition of its nobility and dignity, and is sourced from…

The Light and the Heat

Take a close look at this building. It’s blanketed in years’ worth of ivy. Fall was late in coming this year, a true Indian summer. But now the leaves are turning and this vine is no exception. As the days…

Mastering the Mental Game

Three days before the race, I could barely walk. The pain felt too real to be psychosomatic. Fear, disguised as prudence, told me to quit. Here, as in other times, my mind was my most formidable opponent; the strength of…

I was lucky, I was doomed.

The Hidden Shame of Privilege My dad loved to tell stories during dinner. Heroic tales that invariably centered around men who came from nothing, overcame harrowing circumstances, and built their way to spectacular success. Babe Ruth, Andrew Carnegie, Jim Thorpe,…

Are You a Pragmatist or a Paladin?

Pragmatist: “This is a job. The job provides me with sustenance; beyond sustenance, economic freedom, beyond economic freedom, happiness.” Paladin: “This is a mission. The mission provides me the opportunity to toil; embedded in the work, I find the treasure…